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Better understand your banking customers in less than 5 minutes

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Overview

In less than five minutes, this demo offers another way of understanding your customers and managing their portfolios. When clients want to receive personalized advice and tailored portfolio recommendations, how can banks use data to not only enhance the customer experience but also boost customer profitability? The IBM Behavior Based Customer Insight for Banking solution provides client segmentation based on behavioral profiles while also using historical data to predict life events, helping banks deliver customized advice.

Learn more about IBM Customer Insight for Banking