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Big Data Analytics for Consumer Products Sales

Length: 13:12
June 4, 2013

For consumer products manufacturers, big data analytics is fueling improved business outcomes by applying new analytics capabilities on a vast amount of data. This demonstration illustrates the value of Big Data capabilities to improve sales performance insight and collaboration with retail customers.  Through enabling better understanding of retail visibility, enhancing sales analysis, improving execution and profitability of promotional events, and optimizing spending, Big Data helps achieve CP company financial results.

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