Big data and analytics customer journey map for telecommunications
February 25, 2014 | 6:45
Big data and analytics is creating opportunities for communications service providers (CSPs) to establish new revenue streams. With big data and analytics technology powered by IBM Watson Foundations, CSPs can resolve customer issues faster, at lower cost and identify new offerings that drive additional revenue and profits. CSPs can also deliver personalized offers based on subscriber's real-time location. Watch this exciting new video with real-life business scenarios based on customer deployments of IBM Watson Foundations technology.