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Bon-Ton Stores, Inc. adopts IBM PureData System for Analytics for strategic growth

Length: 1:44
May 23, 2014

To provide customers with an innovative and convenient shopping experience, Bon- Ton Stores, Inc. needed to understand what customers were thinking and feeling. IBM PureData System for Analytics powers business decisions from merchandising to marketing promotion optimization with speed and simplicity. IBM PureData System for Analytics delivers the competitive advantage.

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