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Girl Scouts of Eastern PA leverage IBM Big Data & Analytics to retain member base

Length: 3:29
August 11, 2014

Through IBM predictive analytics, the Girl Scouts of Eastern Pennsylvania is able to better understand and retain its declining member base now that it has insight into which girls tend to stay with the organization longer. Big data and analytics are allowing the organization to sustain girl scouting and make the right decisions based on actual data.

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