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Grupo Financiero Banorte relies on IBM PureData for tailor made customer service

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Overview

Grupo Financiero Banorte on its way to generating real time, tailored, value offered campaigns to each customer with IBM PureData for Analytics.

Transcript

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the new
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well
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well that would be not limited to the following: pain away in a sermon to rate
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men were there was founded in 1899 in the city of Monterrey
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0 currently man what is categorized as a financial I
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at the local reporting and Seattle stymies functions under the model over
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universal bank
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went by and provides a broad portfolio of financial products and services
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heroes is a new group of the minority has around 27,000 employees or living to
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see if they mean it has my 1,267 branches all know they mean the same
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path is more than 7,000 ATM's
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the mucus heroes and is currently managing $154 billion dollars in assets
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community the latest in a people
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nice young commission to Northampton but not his mission and you should are to be
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a great
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I like to mexico ok the their apartments here and the Financial Group mission is
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to support the growth of each one of its clients
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implemented of where the first challenge was to be able to integrate upon the
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information about our clients in a streamlined inopportune waiting to see a
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lot of record we need to understand that we were offering them the proper
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services for the appropriate product at the right time for a turkey 9 p.m. the
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second major challenge we face book was blue
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able to repeat campaigns with our clients at the appropriate time
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drink because this game disc game that's almost gone up so we integrated the team
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from IBM in this partnership and we also mondo
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see that because the muscle man look nice to me only allowed us to centralize
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an organizer data more efficiently so that we can have a clear understanding
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gotta blackwell one other tools we used is good enough for analytics and
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everything it encompasses in the piece you ask at the Eagle
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18 they might as well I think
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yeah been the benefit was brought by the use of the technology from the salon the
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project was that the processes that were carried out
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previous to this implementation didn't go very long time to do
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the can pull out almost all the boys and today I can tell you that after the
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implementation opponent at these processes are completed efficiently and
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then very advantageous times
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quick list is in Israel's the guy would use to take hours or days
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can now be done in a matter of seconds Windows like it's going to be really
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achieve the police ever
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and the creation and the chief petty officer position was not simple to be
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right because it makes you create a business partner for an integrator
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between the technological side in the business side got to be able to manage
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the day there
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the icon who is a means to assume that both com one thing at the end up being
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able to manage the information that is reasonable every time the client
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actually costs and get the Saudi King and got a moment only about 10 a.m. a
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million people
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bullet did not expect to have the ability to generate a campaign for
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individual in real time only me or
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NP important as our main goal think I don't want to be able to generate a
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value offer tailored to each one of our clients in real time
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the interesting theme park Gurgaon this i think thats a very motivating
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challenges that you have to change their minds has a close to 27,000 employees of
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the bank in MPLS fifty-minute in bank open so every day you wake up and I'll
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have to think about getting to the office
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and think about how the organization is changing its ways of doing things with
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this new information and with this new architecture money to settle a score
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some goodness that is what motivates implement
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it motivates you to arrive in say today have to make such and such business in
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are you generate a better opportunities
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for each and every one of our employees that works for the minority Financial
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Group group in 2010
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her
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the new