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How Are IBM Customers Using Big Data?

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Overview

Von McConnell, Executive Director of the Innovation & Advanced Labs at Sprint, discusses how his company uses big data and analytics at the Information On Demand 2012 conference.

During the conference IBM announced a new digital marketing system and big data software designed to help organizations gain actionable insights on the broadest range of data. The capabilities offer clients new ways to make sense of their data and use it in more thoughtful ways, with a particular focus on chief marketing, information, and financial officers who are increasingly on the front lines of a tidal wave of data across industries.