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IBM Big Data Analytics for the Consumer Products Manufacturer

Length: 13:55
April 25, 2013

For consumer products (CP) manufacturers big data analytics are fueling improved business outcomes by applying new analytics capabilities on more data than ever before. This demonstration illustrates the value of big data for marketing performance visibility critical to gauge the success of a new product launch and how big data drives deeper consumer insights in organizations seeking a more direct 1-to-1 dialogue with consumers to increase brand loyalty and equity.

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