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IBM Big Data in a Minute: Big data delivers a personal touch

Length: 1:20
July 8, 2014

Customers are hitched to their mobile devices. The challenge, then, is for businesses to utilize the data generated from these devices to get and stay closer to customers. Organizations must leverage the volume of data in the mobile era to personalize the mobile experience and the customer experience as a whole. Listen to Don Boulia, vice president, IBM WebSphere Foundation, for more.

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