IBM Big Data in a Minute: Lighten your big data load

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With millions of transactions a day from new identities that may or may not need to be linked, retailers have a task on their hand to sift through the data to capture a comprehensive 360 degree view of each customer. IBM Big Data solutions can lessen the data load. Watch David Speights, the chief data specialist at The Retail Equation share his perspective on overcoming this challenge.