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IBM Enables Fiserv to Apply Predictive Analytics to Big Data and Save $8 Million

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Overview

Fiserv, a leader in the financial services industry, is using an IBM InfoSphere Warehouse solution built on IBM DB2 as part of a solution to turn billions of transactions into actionable insights that help banks better target offers and maximize their marketing dollars. The use of cloud technologies to consolidate and virtualize servers helps reduce costs and increase availability.