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Improving the Customer Experience through Big Data

Length: 24:51
February 18, 2013

Big data and analytics are playing an increasingly large role in enhancing the customer experience. In this video discussion, data scientist, analyst and author Bob E. Hayes, Ph.D., and Stacy Leidwinger, product manager for the IBM InfoSphere Data Explorer product line within IBM’s big data platform, talked about the biggest challenges and opportunities organizations have in improving the customer experience.

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