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A personal touch for banking clients

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Overview

In less than three minutes, this demo offers another way of understanding your customers and managing their portfolios. When clients want to receive personalized advice and tailored portfolio recommendations, how can banks use data to not only enhance the customer experience but also boost customer profitability? The IBM Customer Insight for Banking solution provides client segmentation based on behavioral profiles while also using unstructured combined with structured data to predict life events, helping banks deliver customized advice.

Watch this short demo to see how Harry, a regional banking executive, is successfully managing customer attrition using insights from existing data.

Learn more about IBM Customer Insight for Banking