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Transforming sales performance management systems with analytics

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Overview

Yellow Pages, at YP.com, is a leading US local marketing solutions provider dedicated to helping local businesses and communities grow. However, when Yellow Pages decided to reinvent itself as a digital company, the company needed to take steps in its sales performance management system to easily gain access to information and to create more accurate reporting.

By using IBM Analytics, Yellow Pages was able to do just that. YP.com modernized its systems, adopting a common and consistent platform to effectively manage media contracts and revenue.

Learn more about Yellow Pages by reading the case study.

Transcript

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