Using analytics to improve the customer journey
February 18, 2014 | 15:09
http://www.ibmbigdatahub.com - The idea of becoming a customer centric organization seems to be at the forefront of executives and managers minds. But for many organizations, taking the steps to become more customer-centric are challenging.
Scott Groenendal, program director for big data and analytics at IBM, describes many of the common obstacles that organizations are facing organizations, and answers the questions:
- How can organizations use technology to address these customer challenges?
- How can big data and analytics be applied to the customer experience life-cycle and how does that relate to organizational processes?
- Where or how can customers get started?