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Videochat: How Big Data Improves 360 View of the Customer

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Overview

Bob Hayes, chief customer officer of TCE Labs and president of Business Over Broadway, interviewed Mark Myers, IBM big data product marketing manager, about how big data can provide an enhanced 360-degree view of the customer. This is one of the top 5 use cases for big data.

To learn about the other top use cases, visit ibm.com/software/data/bigdata/use-cases.html

For more videos, podcasts and blogs, visit IBMBigDataHub.com