White Papers & Reports

Analytics: The real-world use of big data

Analytics-Real-world-use-of-big-data-GBE03519USEN.pngThe Saïd Business School at the University of Oxford and the IBM Institute for Business Value conducted this global survey of more than 1100 business and IT executives. The study highlights the phases of the big data journey, the objectives and challenges of organizations taking the journey, and the current state of the technology that they are using to drive results. It also offers a pragmatic course of action for organizations to take as they dive into this new era of computing.