White Papers & Reports
Big Data Analytics for Communications Service Providers
Communications Service Providers (CSPs) that can ingest and analyze network, location and customer data in real time or near–real time have much to gain. They will be able to quickly introduce new capabilities such as location-based services, intelligent marketing campaigns, next best actions for sales and service, social media insights, network intelligence and fraud detection to significantly increase revenue and reduce costs.
This paper defines what big data analytics mean to CSPs, provides an overview of their most valuable uses in telecommunications, outlines what companies must look for as they adopt new big data analytics solutions and discusses how IBM can help.