White Papers & Reports

Choosing a big data technology stack for digital marketing

As consumers spread their attention across a wide variety of channels and devices, key sources of digital data such as websites, online ads and mobile apps, spin off massive amounts of data. This is the gold that all marketers seek to mine, refine and use to drive up the bottom line. IBM teamed with Semphonic to create a white paper that provide enterprise marketing and IT organizations with a well-defined framework for choosing a marketing digital technology stack.