White Papers & Reports

Harnessing the power of big data and analytics for insurance

Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media.

The Forrester Wave: Big Data Hadoop Solutions, Q1 2014

According to the report, IBM brings "advanced analytics tools, a global presence and implementation services" that make BigInsights a "complete big data solution that will be attractive to many customers." Read the report to see why IBM InfoSphere BigInsights was named a leader and how it stands in relation to other big data Hadoop vendors.

Security First Insurance deepens connection with policyholders

Using IBM Smarter Commerce technology to help ensure timely response to policyholders.

“When customers contact us through their iPhones, Facebook, Twitter, LinkedIn or email, they receive the same timely attention as when they call the company or go to our web portal.” Werner Kruck, chief operating officer, Security First Insurance

AARP transforms its business intelligence infrastructure

AARP needed to transform its traditional BI infrastructure into a dynamic, blazing-fast environment which could assist with improved member documentation and recognition, accurately match services and product offerings to member needs and deliver value-added packages to targeted customer demographics.

With IBM Big Data & Analytics, AARP modernized its business intelligence infrastructure ultimately achieving a 347% ROI in three years. 

Ethics for big data and analytics

Big data and analytics technology can reap huge bene-fits to both individuals and organizations—bringing personalized service, detection of fraud and abuse, efficient use of resources and prevention of failure or accident. So why are there questions being raised about the ethics of analytics, and its related technology, big data?

Big data ups the customer analytics game

This new commissioned study conducted by Forrester Consulting on behalf of IBM dives deeper into the trends surrounding big data and analytics to strategically examine the goals, challenges, and impact associated with customer analytics.

Whitepaper: Better business outcomes with IBM Big Data & Analytics

Five years ago, IBM observed that the planet was becoming increasingly instrumented, interconnected and intelligent. In response to these changes, IBM developed the IBM® Smarter Planet® initiative. The goal of this new venture was simple—to help everybody benefit from building a smarter planet. Twenty thousand engagements later, IBM has gained critical knowledge of how big data and analytics can improve outcomes for individuals, organizations in nearly every industry, and society.

Analytics: A blueprint for value - Converting big data and analytics insights into results

In today's competitive marketplace, executive leaders are racing to convert enterprise insights into meaningful results. Successful leaders are infusing analytics throughout their enterprises to drive smarter decisions, enable faster actions and optimize outcomes. In this exciting new piece of research, the IBM Institute for Business Value surveyed 900 business and IT executives from 70 countries. Through our research, we identified nine levers that together enable organizations to create value from an ever-growing volume of data from a variety of sources – value that results from insights derived and actions taken at every level of the organization.

Customer Analytics: The Role of Integrated Systems

This white paper outlines the latest customer analytics opportunities and challenges facing sales, marketing, and customer service decision makers. It draws on IDC's research into big data and analytics (BDA) business and technology trends and provides recommendations for organizations looking to improve their customer analytics initiatives. The paper also considers the role of workload-optimized systems as a technology platform to enable customer analytics and describes the IBM PureData System for Analytics as one of the leading workload-optimized systems in the market today.

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