Big data and analytics technology can reap huge bene-fits to both individuals and organizations—bringing personalized service, detection of fraud and abuse, efficient use of resources and prevention of failure or accident. So why are there questions being raised about the ethics of analytics, and its related technology, big data?
This new commissioned study conducted by Forrester Consulting on behalf of IBM dives deeper into the trends surrounding big data and analytics to strategically examine the goals, challenges, and impact associated with customer analytics.
In today's competitive marketplace, executive leaders are racing to convert enterprise insights into meaningful results. Successful leaders are infusing analytics throughout their enterprises to drive smarter decisions, enable faster actions and optimize outcomes. In this exciting new piece of research, the IBM Institute for Business Value surveyed 900 business and IT executives from 70 countries. Through our research, we identified nine levers that together enable organizations to create value from an ever-growing volume of data from a variety of sources – value that results from insights derived and actions taken at every level of the organization.
This white paper outlines the latest customer analytics opportunities and challenges facing sales, marketing, and customer service decision makers. It draws on IDC's research into big data and analytics (BDA) business and technology trends and provides recommendations for organizations looking to improve their customer analytics initiatives. The paper also considers the role of workload-optimized systems as a technology platform to enable customer analytics and describes the IBM PureData System for Analytics as one of the leading workload-optimized systems in the market today.
Authors John Hagerty and Tina Groves of IBM share some proven drivers of success in generating value with analytics on big data in this IBM Redbooks publication.
Learn how IBM Business Analytics software supports organizations when accessing big data, interacting with it to discover and visualize patterns and trends, and performing advanced analytics.
Big data is already being collected by many government organizations— and new data is being generated at rapidly accelerating rates. The ability to perform analytics on big data enables government organizations to improve existing processes and operations, and engage in entirely new types of analyses that weren’t possible before.
Harness the Power of Big Data is the latest book by several authors of Understanding Big Data, the hugely popular book that debuted in 2011. Big data represents a new era of computing – an inflection point of opportunity where data in any format may be explored and utilized for breakthrough insights - whether that data is in-place, in-motion, or at-rest.
Harness the Power of Big Data includes a chapter titled "If Data Is the New Oil—You Need Data Exploration and Discovery." This chapter covers many of the key benefits of IBM InfoSphere Data Explorer, a new product in the IBM big data portfolio that enables users to access all of the data that they need in a single integrated view, regardless of its format, how it’s managed, or where it’s stored. Being able to retrieve data from all available repositories in an organization is a key part of doing analysis involving Big Data, especially for exploratory analysis.
Authors: Paul Zikopoulos, Dirk Deroos, Krishnan Parasuraman, Thomas Deutsch, David Corrigan, James Giles