Analytics

The mainframe as a big data analytics platform

For many enterprises System z is central to modern analytics because of the vast quantities or rich data stored upon it, not to mention excellent qualities of service.

Carl Olofson, an IDC analyst, looks at the role of the mainframe in relation to big data, how it has become a hub for modern day analytics, its ability to integrate information from other sources to enhance business decisions and how it is positioned for the future.

Telematics for insurance

telematics for insurance.JPGFor insurance companies, the integration of big data and analytics solutions with telematics technologies offers important opportunities to extend the use of telematics data beyond usage-based insurance (UBI) and improve competitive differentiation.

Insights for the new chief data officer

How to define data strategy, align business goals and prioritize winning projects

How should a chief data officer (CDO) start formulating and deploying a strategy to put data at the center of the business? 

This ebook provides insights and recommendations for the CDO in three areas: strategic alignment with the business, data strategy and project prioritization.

Transform your business with data and analytics

Transforming your business with big data and analytics is an ongoing journey, not a one-time event. This white paper outlines a five-step progression that helps you identify big data and analytics opportunities, establish models, prove value, scale and transform to a data-driven culture.

Cincinnati Zoo transforms customer experience and boosts profits

The Cincinnati Zoo and Botanical Gardens transformed the customer experience and created more than USD 2.2 million in total benefits in just three months.  

ROI case study: IBM Business Analytics and XO Communications

Nucleus Research examined XO Communications’s deployment of IBM Business Analytics and found it enabled XO to identify customers with a high likelihood to churn. XO client service managers used this predictive analysis to proactively contact those customers, improving customer retention and measurably increasing profits. 

TEOCO: Helping communication service providers (CSPs) save hundreds of millions of dollars

TEOCO’s assurance and analytics solutions, powered by IBM PureData System for Analytics, powered by Netezza technology, enable CSPs to access and analyze massive amounts of data to uncover the source of cost and network issues.

First Tennessee Bank: Analytics drives higher ROI from marketing programs

For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. 

Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. 

First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.

Westfield optimizes decision-making through analytics

Senior leaders at Westfield Insurance realized that future success depended on gaining a better understanding of the performance of its business and its network of agents. However, driving a more analytical approach to decision-making would require not only new technology, but also significant cultural change.

Westfield began its analytics transformation by creating an Analytics Resource Center (ARC) and building a powerful data warehousing and analytics platform under the sponsorship of its CEO. With the help of IBM® Global Business Services®, the ARC team worked with the IT team and internal business partners to develop a range of new analytics applications.

Miami-Dade Police Department: New patterns offer breakthroughs for cold cases

What the Miami-Dade Police Department is doing with advanced analytics to close the toughest robbery cases is one facet of a broader Smarter Cities strategy followed by Florida’s largest county.

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