White Papers & Reports

ROI case study: IBM Business Analytics and XO Communications

Nucleus Research examined XO Communications’s deployment of IBM Business Analytics and found it enabled XO to identify customers with a high likelihood to churn. XO client service managers used this predictive analysis to proactively contact those customers, improving customer retention and measurably increasing profits. 

TEOCO: Helping communication service providers (CSPs) save hundreds of millions of dollars

TEOCO’s assurance and analytics solutions, powered by IBM PureData System for Analytics, powered by Netezza technology, enable CSPs to access and analyze massive amounts of data to uncover the source of cost and network issues.

First Tennessee Bank: Analytics drives higher ROI from marketing programs

For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. 

Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. 

First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.

Santam Insurance boosts customer service and beats fraud

Santam wanted to find a way to improve its service to customers by settling claims faster and keeping premiums low.

To achieve this, the company needed to maximize operational efficiency and find smarter ways to combat fraud. 

Santam worked with Olrac SPSolutions, an IBM Business Partner, to design a claims segmentation solution based on IBM SPSS® predictive analytics software.

Westfield optimizes decision-making through analytics

Senior leaders at Westfield Insurance realized that future success depended on gaining a better understanding of the performance of its business and its network of agents. However, driving a more analytical approach to decision-making would require not only new technology, but also significant cultural change.

Westfield began its analytics transformation by creating an Analytics Resource Center (ARC) and building a powerful data warehousing and analytics platform under the sponsorship of its CEO. With the help of IBM® Global Business Services®, the ARC team worked with the IT team and internal business partners to develop a range of new analytics applications.

Miami-Dade Police Department: New patterns offer breakthroughs for cold cases

What the Miami-Dade Police Department is doing with advanced analytics to close the toughest robbery cases is one facet of a broader Smarter Cities strategy followed by Florida’s largest county.

Harnessing the power of big data and analytics for insurance

Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media.

The Forrester Wave: Big Data Hadoop Solutions, Q1 2014

According to the report, IBM brings "advanced analytics tools, a global presence and implementation services" that make BigInsights a "complete big data solution that will be attractive to many customers." Read the report to see why IBM InfoSphere BigInsights was named a leader and how it stands in relation to other big data Hadoop vendors.

Security First Insurance deepens connection with policyholders

Using IBM Smarter Commerce technology to help ensure timely response to policyholders.

“When customers contact us through their iPhones, Facebook, Twitter, LinkedIn or email, they receive the same timely attention as when they call the company or go to our web portal.” Werner Kruck, chief operating officer, Security First Insurance

AARP transforms its business intelligence infrastructure

AARP needed to transform its traditional BI infrastructure into a dynamic, blazing-fast environment which could assist with improved member documentation and recognition, accurately match services and product offerings to member needs and deliver value-added packages to targeted customer demographics.

With IBM Big Data & Analytics, AARP modernized its business intelligence infrastructure ultimately achieving a 347% ROI in three years. 

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