White Papers & Reports

Transform your business with data and analytics

Transforming your business with big data and analytics is an ongoing journey, not a one-time event. This white paper outlines a five-step progression that helps you identify big data and analytics opportunities, establish models, prove value, scale and transform to a data-driven culture.

Cincinnati Zoo transforms customer experience and boosts profits

The Cincinnati Zoo and Botanical Gardens transformed the customer experience and created more than USD 2.2 million in total benefits in just three months.  

VAASAN Group

Experiencing exponential growth in business, the VAASAN Group couldn’t accurately forecast fluctuating sales orders across the Nordic region.  The VAASAN Group now uses a powerful business intelligence solution that identifies trends in customer demand and generates a rolling sales forecast,...

ROI case study: IBM Business Analytics and XO Communications

Nucleus Research examined XO Communications’s deployment of IBM Business Analytics and found it enabled XO to identify customers with a high likelihood to churn. XO client service managers used this predictive analysis to proactively contact those customers, improving customer retention and...

TEOCO: Helping communication service providers (CSPs) save hundreds of millions of dollars

TEOCO’s assurance and analytics solutions, powered by IBM PureData System for Analytics, powered by Netezza technology, enable CSPs to access and analyze massive amounts of data to uncover the source of cost and network issues.

First Tennessee Bank: Analytics drives higher ROI from marketing programs

For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources.  Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s...

Santam Insurance boosts customer service and beats fraud

Santam wanted to find a way to improve its service to customers by settling claims faster and keeping premiums low. To achieve this, the company needed to maximize operational efficiency and find smarter ways to combat fraud.  Santam worked with Olrac SPSolutions, an IBM Business Partner, to design...

Westfield optimizes decision-making through analytics

Senior leaders at Westfield Insurance realized that future success depended on gaining a better understanding of the performance of its business and its network of agents. However, driving a more analytical approach to decision-making would require not only new technology, but also significant...

Miami-Dade Police Department: New patterns offer breakthroughs for cold cases

What the Miami-Dade Police Department is doing with advanced analytics to close the toughest robbery cases is one facet of a broader Smarter Cities strategy followed by Florida’s largest county.

Harnessing the power of big data and analytics for insurance

Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media.