White Papers & Reports

AARP transforms its business intelligence infrastructure

AARP needed to transform its traditional BI infrastructure into a dynamic, blazing-fast environment which could assist with improved member documentation and recognition, accurately match services and product offerings to member needs and deliver value-added packages to targeted customer...

Ethics for big data and analytics

Big data and analytics technology can reap huge benefits to both individuals and organizations—bringing personalized service, detection of fraud and abuse, efficient use of resources and prevention of failure or accident. So why are there questions being raised about the ethics of analytics, and...

Big data ups the customer analytics game

This new commissioned study conducted by Forrester Consulting on behalf of IBM dives deeper into the trends surrounding big data and analytics to strategically examine the goals, challenges, and impact associated with customer analytics.

Whitepaper: Better business outcomes with IBM Big Data & Analytics

Five years ago, IBM observed that the planet was becoming increasingly instrumented, interconnected and intelligent. In response to these changes, IBM developed the IBM® Smarter Planet® initiative. The goal of this new venture was simple—to help everybody benefit from building a smarter planet....

Analytics: A blueprint for value - Converting big data and analytics insights into results

In today's competitive marketplace, executive leaders are racing to convert enterprise insights into meaningful results. Successful leaders are infusing analytics throughout their enterprises to drive smarter decisions, enable faster actions and optimize outcomes. In this exciting new piece of...

Customer Analytics: The Role of Integrated Systems

This white paper outlines the latest customer analytics opportunities and challenges facing sales, marketing, and customer service decision makers. It draws on IDC's research into big data and analytics (BDA) business and technology trends and provides recommendations for organizations looking to...

Book: The MDM Advantage: Creating Insight from Big Data

To help enterprises create trusted insight as the volume, velocity and variety of data continue to explode, IBM offers several solutions designed to help organizations uncover previously unavailable insights and use them to support and inform decisions across the business. Combining the power of...

Book: Data Protection for Big Data Environments

With 2.5 quintillion bytes of data created every day, organizations cannot wait to establish business-driven protection policies for keeping data safe. The rising volume of data and the growing number of analytics systems storing sensitive data exponentially increases the risk of breaches. IBM®...

Book: Understanding Big Data So You Can Act with Confidence

More data, more problems? Not if you have an agile, automated information integration and governance program in place. Automating information integration and governance and employing it at the point of data creation helps organizations boost confidence in their big data. A solid information...