This Forrester Report highlights the importance and challenges of big data for organizations, the key role business decision makers must play in leading big data initiatives, and best practices for organizations seeking to leverage big data for improved customer engagement. Vendor strategists can use this report to better understand big data demand drivers and likely adoption patterns.
Whitepapers & Reports
According to TDWI survey data, a new flood of user organizations is currently commencing or expanding solutions for analytics with big data. The purpose of this report is to accelerate users’ understanding of the many new tools and techniques that have emerged for analytics with big data in recent years. It will also help readers map newly available options to realworld use cases.
Forrester Research, Inc. views Hadoop as "the open source heart of Big Data", regarding it as "the nucleus of the next-generation EDW [enterprise data warehouse] in the cloud," and has published its first ever The Forrester Wave (tm): Enterprise Hadoop Solutions report
Nucelus Research found that organizations can earn an incremental ROI of 241 percent by using Big Data capabilities to examine large and complex data sets. One driver of high returns on Big Data was the ability to improve business processes and decisions by increasing the types of data that can be analyzed.