White Papers & Reports

Capitalizing on the power of big data for retail

With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing...

IBM Readiness Assessment for big data

Big data offers organizations new ways to use enterprise data to deepen business insights and extend competitive advantage. Yet many companies are unsure of where to start. An IBM® Readiness Assessment for big data is designed to help. Available at no charge in half-day, single-day or multiday...

Threat Prediction and Prevention Solution Framework from IBM

Threat prediction and prevention solution framework from IBM can help intelligence and homeland security agencies uncover security threats and take action prior to the execution of malicious and damaging activity. Read this brochure to learn the key components of the solution and how you can...

Gartner Inc. Magic Quadrant for Data Masking Technology

IBM InfoSphere Optim is a leader in Gartner Inc's Magic Quadrant for Data Masking Technology. InfoSphere Optim received the best ranking in the ability to execute and completeness of vision categories compared to competitors. Gartner reports that data masking should be mandatory for enterprises...

Moving Up the Digital Marketing Maturity with Big Data Analytics

Much of the big data evolution is being driven by the vast commercial possibilities of the Internet. The scope and pace of change suggests the advent of an even more fundamental shift, focusing the broader advertising community on a series of critical questions: How can data most effectively be...

Converting Big Data Hype into Big Value with Analytics: BI Research

Big data analytics not only can improve business decision-making and enhance business innovation but it's also what provides the business value for big data. Download this white paper by Colin White, president of BI Research.

Innovating with Operational Intelligence: Deriving Competitive Advantage from Business and IT Event Data

Is your organization a real-time enterprise? In a recent benchmark study, nearly all organizations (89%) said it is important or very important to discover and analyze relationships between business events and corresponding IT events. Yet, only 67% of organizations can capture IT events, and fewer...

Big Data Comes of Age

Everyone is talking about big data, but here is a research report that gives facts on what is really going on with big data. EMA Research & 9Sight Consulting conducted a study of business and IT professionals, inquiring about their big data plans and implementations. The report details the...

Big Data Analytics for Communications Service Providers

This paper defines what big data analytics mean to Communications Service Providers (CSPs), provides an overview of their most valuable uses in telecommunications, outlines what companies must look for as they adopt new big data analytics solutions and discusses how IBM can help.

Big Data Analytics: Disruptive Technologies for Changing the Game

Unlike many other Big Data Analytics blogs and books that cover the basics and technological underpinnings, this e-book brings a practitioner’s view to Big Data Analytics. The author has drawn the material from a large number of workshops and interviews with business and IT leaders.