Acquire, Grow and Retain Your Customer Base
September 13, 2013 | 2:00 pm ET
Customers are the lifeblood that keep companies thriving. Consequently, companies are continually looking for ways to acquire more customers, grow their profitability, and retain the good customers they have. In this episode, our panelists will discuss how savvy organizations are using big data and analytics to win more customers and keep them happy and loyal.
That was the focus for this episode of "Big Data Bytes" videochat, featuring guests Shep Hyken (@hyken), a customer experience expert and New York Times and Wall Street Journal bestselling author, Ted Westerheide (@aginity), chairman and chief architect at Aginity, a big data and analytics software company in the customer science and marketing space, and Swanie Tolentino (@SwanieTolentino), retail big data solutions & marketing leader at IBM.