Chief data officers are leading the charge to transform their organizations to be data-driven and capitalize on the tremendous opportunities data and analytics are creating for data leaders. Hailing from a variety of technical and analytical backgrounds, CDOs have the unique opportunity to shape
We’re all consumers, and companies realize that in order to compete they must put the consumer at the center of their activities. They must understand the consumer, anticipate their needs and provide easy ways to engage. We have all become used to that, and are increasingly expecting the same kind
It seems that everyone these days is interested in big data: using more data, more quickly and making better decisions from it. How does your company interact with data? Or, more specifically, how do business users interact with data?
I've spent more years than I want to admit on the business side of the insurance industry. In my current role I work on the value that big data and analytics can deliver to an insurer and, in turn, to their policyholders.
On the other side of things, I own insurance policies, just like most.
Big data is poised to reshape the way we live, work and think. The telecommunications sector, which has been slow to realize the shifting ground, is catching up to redefine the customer digital experience, using big data and analytics.
With mobile devices becoming an integral part of our daily lives, communications service providers have the most comprehensive view of a subscriber’s usage, behavior, lifestyle preferences, current and future needs. Telecommunications organizations can transform their customer care, marketing and
Throughout the year, I’ve been participating in a series of day-long “Art of the Possible” sessions with clients that run the gamut of media and entertainment. I’ve met with cable companies, broadcast TV providers, movie studios, sports networks and beyond. These sessions are intense, provocative
When I think back to last year’s Information on Demand (now Insight) conference, one customer story in particular comes to mind: Memorial Healthcare System’s uncovering of vendor fraud, a bid rigging scheme and a potential staff risk in what began as an effort to simply streamline and improve the
Michael North, senior director of broadcast planning and scheduling for the National Football League (NFL), has a tough job: assembling the best, most exciting schedule for the complete NFL season that satisfies the requirements of the teams, the broadcasters and fans. It's truly a big data
By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications
Analytics Across the Enterprise is a new book authored by IBM analytics practitioners Dr. Brenda L. Dietrich, Dr. Emily C. Plachy and Maureen Fitzgerald Norton that details IBM’s past and present leadership in business analytics.