Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including
Before you continue reading this blog, take a look at your phone's address book. Do you have the number to your insurance company?
I can confidently say that I have mine properly entered...well, I can say that as of twenty minutes ago.
Look, if I really needed it. I'm sure it's on a policy document