Krishnan Parasuraman, CTO big data for digital media, answers questions about big data solutions for the Digital Media industry and discusses the sophisticated distributed processes that take place at light speed to deliver targeted digital advertisements.
According to fans on Twitter, Wimbledon women's champion, Serena Williams, and men's finalist, Andy Murray, have been crowned the most popular social players from the 2012 Wimbledon Championships, as IBM’s Social Sentiment Index unearthed a range of unexpected insights from more than 1,270,000
In the 1980’s, John Naisbitt wrote, “We have for the first time an economy based on a key resource [information] that is not only renewable, but self-generating. Running out of it is not a problem, but drowning in it is.[i][i]” Little did Naisbitt know how much information we’d be creating 30
Imagine if Netflix never updated your movie preferences, or even worse, never asked what you liked in the first place. Imagine if your spam folder never adapted to the changing inbound spam. Or finally, imagine that your Internet radio station presented a fixed playlist that didn’t bother to ask
The US spends far more than any other nation on healthcare. In 2009, health care costs reached $2.5 trillion dollars - - more than $8000/person and 17% of GDP, up from 13.4% in 2000. Yet, as is widely cited in healthcare circles, the US fails to achieve acceptable results from all this spending,
If you're not careful, your Big Data investment can degenerate from a strategic asset into an unmanageable burden.
I'm not speaking about the potential complexity and cost of the underlying Big Data platform, though those are important concerns. What I'm referring to is the unfortunate tendency
Is there a better option?
Not a comment you ever want a customer to utter to themselves, especially in competitive industries such as telecommunications, banking, retail or insurance.
In telecommunications, and for Communication Service Providers (CSPs) specifically, a fundamental tenet is that it