“Real time means right now. It means right in this second” says Mike Gualtieri, principal analyst at Forrester Research. To improve the customer experience, businesses need to tap into customer data to deliver the right offers and right experience throughout customer journey. Often this means
Big data and analytics are profoundly affecting the world around us. One of the focal points of my postings has been how big data and analytics affects, specifically, our personal privacy. An old and perhaps far too familiar twist on this has risen to the forefront of discussion and that is the
TVT Chari, chief financial officer of Celcom Axiata, tells us that “if you analyze the market differently and offer the customer what they need based on their behavior” you can utilize this business intelligence to get closer to the customer. However, with the market constantly changing, and
Chief data officers are leading the charge to transform their organizations to be data-driven and capitalize on the tremendous opportunities data and analytics are creating for data leaders. Hailing from a variety of technical and analytical backgrounds, CDOs have the unique opportunity to shape
Sharath Cholleti, computer scientist at Emory University, declares that IBM and big data can play a big role to move the healthcare industry forward. Cholleti says the key is “the ability to execute lots of algorithms that can provide value to the patients and help clinicians take care of...
When big data involves personal data, the principles of data protection still apply. This is not just a compliance issue—it’s about fairness, transparency and trust. Getting data protection right helps organizations to realize the benefits of big data.
As CP companies continue to evolve strategies on driving brand loyalty and market differentiation, not only do they need to leverage the proliferation of consumer data, advances in analytics and digital marketing technology to engage consumers with greater relevance and timeliness, they also need
In this era of the connected, smarter traveler, we’ve come to expect our service providers to "know me and serve me, not just sell me.” Are your travel service providers speaking to you with the level of awareness and knowledge that you expect?
Terri Dean, chief membership officer at Girl Scouts of Eastern Pennsylvania, shares how they peeled apart all the layers of their data to uncover trend lines and increase retention.
Enhance your 360-degree view of the customer today
We’re all consumers, and companies realize that in order to compete they must put the consumer at the center of their activities. They must understand the consumer, anticipate their needs and provide easy ways to engage. We have all become used to that, and are increasingly expecting the same kind
It seems that everyone these days is interested in big data: using more data, more quickly and making better decisions from it. How does your company interact with data? Or, more specifically, how do business users interact with data?
David Corrigan, director of IBM Infosphere product marketing, tells of using information in healthcare to intervene up to 24 hours earlier for serious illnesses. "Streaming analytics and stream computing offers a tremendous cost advantage when you are actually landing a huge volume of information