“When people use a service for free, they are de facto lab rats for market researchers.” This is one of the responses to the Facebook social experimentation revelations that makes more sense than much of the hyperbolic ones that are saturating all forms of media at the moment.
This Big Data & Analytics Maturity Model helps organizations assess their current capabilities in order to generate value from big data investments in support of strategic business initiatives. It does so by forming a considered assessment of the desired target state, identifying gaps and
Roger Rea is on the hunt for the elusive black swan. Much like a cyber attacker, the black swan blends in, stays one move ahead and looks for its time to strike with a good prank. But Roger Rea is warming up to the black swan’s game; he’s learned that simply tracking where the black swan has been,
Working journalists are locked into a never-ending race against time. Not only are reporters always up against deadlines, but they are constantly scrambling to make sure they break the news before the competition. As more people turn to online news sources (including, but not limited to traditional
Your organization is likely experiencing your own transformation, including learning how to operate effectively in an environment characterized by high-velocity, high-volume flows of data, plus raised expectations on all fronts, from customer satisfaction to operational efficiency, financial
By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications
Detecting information in the moment gives companies a competitive advantage. Forrester evaluated the top streaming analytics platforms to determine which ones can deliver the fastest time to insight and provide the most useful ways to enhance the customer experience.
"Traditional analytics are about what’s often called rearview mirror analytics. Streaming analytics, is about looking through the windshield," says Mike Gualiteri, principal analyst, Forrester Research.
Jason Verlen, director of product management at IBM, says that “composable business is one of the most exciting concepts in the market today” because it helps companies bridge that gap between the handling of data and the analytics that you drive into it. Listen as Verlen expands on this.
Research shows that enterprises only analyze 12 percent of their data. InfoSphere BigInsights for Hadoop empowers enterprises of all sizes to cost effectively manage and analyze big data so that they leverage all data and not just a sliver.
"The issue around identifying targeted analysis for anti-corruption is you just can't look at one data source," says Vince Walden, a partner at Ernst & Young with responsibility for fraud investigation and dispute services. "When you're looking for potentially improper payments that could be
The recent controversy over the ethics of Facebook's attempts to influence moods through tweaks to its newsfeed algorithms is overblown. Essentially, Facebook data scientists conducted one of many real-world experiments that are standard operating procedure with them and with most online businesses