With millions of transactions a day from new identities that may or may not need to be linked, retailers have a task on their hand to sift through the data to capture a comprehensive 360 degree view of each customer. IBM Big Data solutions can lessen the data load. Watch David Speights, the chief
Machine data is all around us: logs, sensors, GPS devices and meters to name a few. The enormous growth of machine data has become a major driver of big data solutions and a challenge for many organizations. The complex and diverse nature of machine data leaves many organizations unable to leverage
Let me begin with a story from my childhood. I grew up in India and, back in the early 80s, when Indian telecoms did not have a direct dial for international calls. My family used to call my uncle who was studying at M. I. T. and the call process was fairly complicated: we would call an
To celebrate our three year #CXO Twitter chat anniversary Lynn Teo, former chief experience officer of McCann Erickson, Peg Fitzpatrick, head of social strategy at Canva, Michelle Morris, associate director of client experience at Crowe Horwath and Brian Mayer, customer experience architect and
Sport is just a branch of the entertainment industry. As such, I don't expect that big data and analytics (a la Moneyball) will play a more decisive role in athletic competitions than they do in, say, determining whether Broadway actors exit stage right or stage left after the climactic scene.
Insurers investing in the science of data and analytical capabilities can now monetize their data with greater certainty, creating value by customizing one-on-one policyholder interactions and personalized offers that quickly service their requests. Read the story that data can tell for insurance
By leveraging big data, businesses can make sense of unstructured and structured data to better understand customer behavior. Anand Mahurkar, CEO of Findability Sciences, shares insights on digital body language, brand karma and the human insights we get from our data.
IBM InfoSphere BigInsights, one of IBM's big data solutions, has helped Constant Contact improve big data analysis performance by over 40 times, reduced wait time from hours to seconds and increased client campaign effectiveness by almost 25 percent.
Service quality, product quality and customer experience are all intertwined as companies push to gain and maintain market supremacy. Given the number of channels and the amount of data companies have to navigate, maintaining quality levels have become even more challenging. In fact, “just 7
Remember the olden days when journalism meant reporting facts and keeping one's analysis laser-focused on those facts? I sure do. In fact, I once earned a master's degree in journalism. At that time, I thought that my future career might hinge on providing in-depth analysis of fresh data being
This week's Big Data & Analytics Hero, John Naduvathusseril, chief data architect for Nielsen Company, shares how we can flip the equation so that the challenge of big data becomes more of an opportunity for actionable insights.
Using IBM Smarter Commerce technology to help ensure timely response to policyholders.
“When customers contact us through their iPhones, Facebook, Twitter, LinkedIn or email, they receive the same timely attention as when they call the company or go to our web portal.” —Werner Kruck, chief