http://www.ibmbigdatahub.com - The idea of becoming a customer centric organization seems to be at the forefront of executives and managers minds. But for many organizations, taking the steps to become more customer-centric are challenging.
Scott Groenendal, program director for big data
Most organizations are feeling the pressure to move big data initiatives past the discussion phase and toward well-planned projects. To what extent can a complete view of all of the available information help organizations gain deeper insights and make better decisions? Special guest John Mancini
We all know we need to use insight to engage with customers, the question most of us are still grappling with is how? How do we create a strategy for handling big data and is there anything we can learn from the sports teams like England Rugby about how they use analytics to engage their fans?
Customer experience is deceptively qualitative. Your customer engagement channels continuously produce big data that describes every aspect of that experience. To the extent that you don't measure, manage and govern that data as a key business resource—and analyze it with every quantitative tool in
With so much potential for big data, it’s important to take a step back and examine what can actually be accomplished with it. In the #CXO (Customer Experience Optimization) Twitter chat on January 27, 2014 there were several opinions on whether data always creates an advantage.
This is part seven of our series on the findings and text from IBM Institute for Business Value’s latest study and paper: “Analytics: A blueprint for value - Converting big data and analytics insights into results." In this part we will look at Trust, the final lever in the Drive level of impact,
Children are such a glorious creation; being a parent of three (eight, seven and five) I’m allowed to pass judgments like these. They can bring so much joy and so much frustration at the same time. And they are absolutely amazing to observe. Take chores for example: asking them to clean their room
We just came out of the biggest retail season of the year. Holiday sales were reportedly softer than expected. Is this an indication that future retail growth will come from digital channels? Swanie Tolentino, Retail Solutions Leader at IBM, explains why she thinks digital growth will actually help