Customer experience (CX) is all about people getting what they need in their lives. People in your company are central to designing and delivering great customer experiences. As we discussed in part 1, human resources (HR) departments can make a big difference is helping companies achieve CX goals
Donovan Neale-May, executive director of the CMO Council, said: “There is no point in wasting marketing resources on seducing customers with offers, incentives and captivating branding if there is a big disconnect on the product, business policy or service experience side.” How do marketers
A living subject domain is conceptual territory that must be scouted continually. Even if you're long familiar with the domain's heartland (from study, reading, work history, the School of Hard Knocks or other firsthand experience) a subject's frontiers may have shifted while you weren't paying
I asked this question of Mark Ramsey, chief data officer at Samsung Mobile. I know what comes to mind when I think of data is data strategy, data quality, data integration, governance and data infrastructure. Being from the technology industry, and IBM in specific, data and analytics are two
The reality is all organizations have streaming data sources they can mine for insight. Do you have a website Are you interested in becoming more social? Do you have mobile business plan? If yes, then you have a need for real-time analytics.
People are at the center of providing and receiving customer experiences. It is commonly accepted that engaged employees are a prerequisite for high-value, engaged customers. So, it stands to reason that human resources (HR) departments have great potential to influence customer experience (CX).
The giant NAB Show takes place in Las Vegas April 5-10. IBM will be very active at the show, along with Aspera, a recent IBM acquisition. Graeme Noseworthy, messaging director for media & entertainment at IBM, gave us a brief overview of sessions, demos and activities that will take place.
It would be nice to have a crisp algorithm to pick and choose among potential big-data applications. But there isn't one.
What enterprises have instead are plenty of handy heuristics ("rules of thumb") to help prioritize among potential applications, based on factors such as business impact,
Organizations that fail to fully embrace customer-centricity and shift their business strategies open themselves to being kicked to the curb. How then do companies change gears to thrive in a customer driven world? We discuss this in out next #CXO twitter chat.
A standing room only crowd of invited guests converged at the New York Palace hotel on Thursday to listen to experts from government, insurance, healthcare and banking talk about one thing: countering fraud.
Doug Stephens (@RetailProphet), Big Data & Analytics Hero this week, is the founder of Retail Prophet, a specialty advisory services company to the retail industry, and one of the world’s leading retail industry futurists.
IBM’s Technical Consultancy Group led this academic colloquium last week on big data and analytics to collaborate with UK academics on research, teaching and technology. This was a high impact gathering of top-tier academic and industrial expertise discussing social, media and human-computer
For many, Hadoop is synonymous with big data and its Vs, often closely linked to analytics. Businesses are then trying to understand what solution is best for them. Is it Hadoop,analytics, both? In our next #BigDataMgmt Twitter chat, March 26th 12 ET we will discuss how Hadoop and analytics play