Marcus Hearne, predictive and business intelligence marketing manager, talks about changes to his daily coffee order, "bleeding data," and what those pieces of data means to a predictive analytics geek.
For more information about the IBM big data platform and products, visit www.ibm.com/bigdata
Visitors to the London-based Chartered Institute of Insurance are able to visit the small museum, which includes policy documents and ‘contracts of insurance’ going back 300 hundred years,
These documents are, in numbers of years, as far away from Gutenberg’s printing press of 1439 as we are today
Nielsen used the IBM PureData System for Analytics system to run complex analytical workloads on-demand and on massive amounts of data. With up to 10x faster concurrency, IBM PureData System for Analytics provided Nielsen Company the simplicity and performance needed to deliver speed of-thought
In my previous two blogs [here and here], I’ve talked about how cognitive computing and big data present the insurance industry with great opportunities and some challenges. To develop strategies that capitalize on the potential gold mine of information that big data represents, many carriers will
Across industries, companies are finding that a critical factor in their success is the ability to analyze massive amounts of data in near real time. Telecommunications is one of the leading industries that not only creates a lot of data but is also tasked with understanding customer behavior and
Ambient analytics refers to any tool that allows us to monitor the suitability of physical environments to our standards and purposes. Essentially, ambient analytics consume sensor data--aka "ambient data"--in order to gauge one or more indicator of environmental suitability. Think of the "Internet
Big data is already being collected by many government organizations— and new data is being generated at rapidly accelerating rates. The ability to perform analytics on big data enables government organizations to improve existing processes and operations, and engage in entirely new types of
Shep Hyken is a customer experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep
Though the true focus of IBM's 2013 Impact Conference is "mobile" technology, Eric Sall's Wednesday session on "5 Game-Changing Big Data Strategies" was standing-room only. Sall is Vice President of Product Marketing for IBM Information Management and has been speaking quite a bit about these key
Before you continue reading this blog, take a look at your phone's address book. Do you have the number to your insurance company?
I can confidently say that I have mine properly entered...well, I can say that as of twenty minutes ago.
Look, if I really needed it. I'm sure it's on a policy document
Almost my whole working life has been spent in the insurance industry, and in the early days, we thought we were being ‘cutting edge’ when using fax and telex. Now, after 30 years, the insurance sector is sitting in the centre of a new industrial revolution called ‘analytics’.
Bob Hayes, chief customer officer of TCE Labs and president of Business Over Broadway, interviewed Mark Myers, IBM big data product marketing manager, about how big data can provide an enhanced 360-degree view of the customer. This is one of the top 5 use cases for big data.
To learn about the
Boston’s recent ordeal demonstrated to everybody that civilization now has a powerful new tool for constant surveillance. Whether we use it in the cause of catching the bad guys or letting the bad guys control our lives is another question. But there’s no denying that social media, crowdsourcing,
Eric Sall, vice president of product marketing for IBM's Information Management Group, joins Wikibon analysts Dave Vellante and Jeff Kelly to discuss real-world big data use cases:
Big Data Exploration
Enhanced 360-degree View of the Customer
IBM has engaged in conversations with CMOs around the world to learn how they are interpreting this extreme focus and challenge regarding big data analytics. We believe this convergence is leading a major transformation in marketing today.