Almost my whole working life has been spent in the insurance industry, and in the early days, we thought we were being ‘cutting edge’ when using fax and telex. Now, after 30 years, the insurance sector is sitting in the centre of a new industrial revolution called ‘analytics’.
Bob Hayes, chief customer officer of TCE Labs and president of Business Over Broadway, interviewed Mark Myers, IBM big data product marketing manager, about how big data can provide an enhanced 360-degree view of the customer. This is one of the top 5 use cases for big data.
To learn about the
Boston’s recent ordeal demonstrated to everybody that civilization now has a powerful new tool for constant surveillance. Whether we use it in the cause of catching the bad guys or letting the bad guys control our lives is another question. But there’s no denying that social media, crowdsourcing,
Eric Sall, vice president of product marketing for IBM's Information Management Group, joins Wikibon analysts Dave Vellante and Jeff Kelly to discuss real-world big data use cases:
Big Data Exploration
Enhanced 360-degree View of the Customer
IBM has engaged in conversations with CMOs around the world to learn how they are interpreting this extreme focus and challenge regarding big data analytics. We believe this convergence is leading a major transformation in marketing today.
This morning I read this post on Toolbox
Self-Service Business Intelligence is…
- A win-win for IT and business professionals
- A trend that could possibly threaten some IT professionals’ livelihoods
- A disaster waiting to happen…sounds like a reporting nightmare
What do you think and
One thing that companies across the globe and across industries can agree on is the importance of the customer experience, its impact on their brand, and ultimately their bottom line. Customers today characterize companies by the experience and not by their product or solution offering. In truth,
Many people want SQL, the query language of the past two decades, to work on Hadoop. Derrick Harris of GigaOM outlined the approaches of 13 different vendors with their cleverly named projects in his Feb 2013 article. Recently, Information Week’s special coverage series on big data included an
Consumer products companies traditionally have had a wealth of information at their disposal from gathering large volumes of data about the manufacturing, logistics, and the sale and promotion of their products. Today's digitized shopping experience has put consumers in the catbird seat with up-to-
The IBM Institute for Business Value (IBV) is embarking on its fourth annual survey on analytics and big data. Rebecca Shockley, Global Research Lead at IBV, gave a preview of the objectives for the 2013 survey. She explained they will be looking into how organizations are executing and what it
What if insurance companies could simultaneously improve customer satisfaction, retain valuable policyholders and maximize cross- and up-sell opportunities?
To achieve these goals, insurers need ways to anticipate customer needs and determine the next best action for each individual customer.
Diego Saenz, the founder of Data Driven CEO, has over 20 years of experience as a management consultant, corporate executive and entrepreneur. In his current role, he provides Big Data Analytics consulting, speaking and training. He talked with us on the topic “Can Big Data Stem Churn?”
Cyberspace is today’s new battleground and cyber security continues to be a top imperative for both enterprises and governments. Recently, the U.S. Pentagon announced plans to boost their cyber security team amid a string of attacks, including one that wiped out more than 30,000 computers at a