Quality-of-service (QoS) is one of the most paradoxical metrics in the telecommunications industry. “Quality” of the customer experience is normally measured through surveys and logged feedback, but plenty of data can lead to good quantitative measures.
Sprint Nextel Corporation is among the leading telecommunications companies in the United States with over 55 million wireless customers, offering a comprehensive set of business, government and consumer services. The company has historically used traditional database modeling to analyze the tens
The field for the Elite 8 from the "Big Data Smart Sixteen" is set! In the Marketing region, Faster Reporting & Analytics’ star player faltered against the unselfish play and sharing of deeper customer insight of Predicting Customer Behavior (PCB). Paired with the energy and cheers from their
It’s a classic "fairy tale of star-crossed lovers." Leading global information and measurement company meets multinational technology and consulting corporation. They talk big data, analytics, technology and positive business outcomes. It was love at first sight.
Big data bracketologists are busily selecting their top picks and priorities for the "Smart Sixteen" Big Data Management Tournament. What's most important to Marketing, IT, Finance and Infrastructure? Which business challenge will come out on top? Make your picks today!
IBM recently hosted a webinar that covered the results of the Aberdeen 2013 Big Data for Marketing survey. As a follow up to the event, we created an infographic that summarizes the research in a way that is both interesting and fun to digest and share.
See how "The Big Datastillery," a revolutionary new “appliance,” condenses terabyte-scale torrents of customer, transactional, campaign, clickstream and social media data down to meaningful and actionable insights that boost response rates, conversions and customer value.
Big data is not a religion. Rather, it’s an analytics paradigm that enables business outcomes beyond what can normally be achieved at lower volumes, velocities and/or varieties of data.
Scale is everything. Big data means many things to many people, but at heart most of us agree that the “3 Vs” of
Within a few days of one another, IBM CEO Ginni Rometty shared her 3 Principles of Change at the Council on Foreign Relations, and the Wall Street Journal published a special series on big data and how it is changing the equation for business. This blog post reviews the key thoughts behind both
In this series of videos Andrea Ames explores the capabilities of IBM's Accelerator for Machine Data Analytics, a collection of Big Data applications used to analyze log files and machine data. In the final part of this series, Andrea explores significance analysis.
In this series of videos Andrea Ames explores the capabilities of IBM's Accelerator for Machine Data Analytics, a collection of Big Data applications used to analyze log files and machine data. In part 4 of this 5 part series, Andrea works through an example of frequent sequence analysis.
Have you ever been in a situation where you are so baffled and amazed at a process that your only response is, "Really!?!"
As in: many health care providers are still not using analytics as the basis for decision-making? Really!?!
If you're with a fan of Saturday Night Live, Seth Meyers performs a
Executives have long regarded intuition and experience as the keys to formulating strategy and assessing risk. That thinking may have worked in an earlier time of information scarcity—but not in the time of Big Data. The ability to harness big data gives leaders their new competitive advantage in