Founded in 1879, Fletcher Allen Health Care is a healthcare organization that provides advanced-care and hospital services to a majority of Vermont. Headquartered in Burlington, the organization has four campuses and several care sites and clinics. It is affiliated with the University of Vermont
Animation: This use case looks at how savvy retailers can use big data - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time
Sophisticated ad targeting creates a win-win situation for both advertisers and consumers when the effective use of highly relevant messages and offers become personalized for the individual. Krishnan Parasuraman and Graeme Noseworthy from IBM explore this topic and discuss the common
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing
For many people, big data = Hadoop. The most common question I get from customers is some form of “Do you support [BigInsights, Cloudera, AWS or other Hadoop-based offering]”?
Saying “yes” is incomplete. The ability to access a data store does not imply that all business intelligence capabilities
"As computers are getting faster, organizations are getting dumber," says IBM Fellow Jeff Jonas. "If you're trying to make sense of today's volume [of information] today, I've got bad news for you: you've seen nothing yet."
Claims fraud is a serious issue for insurance companies. Estimates are 10%-20% of claims are fraudulent. That costs the companies major money, and in turn, it causes costs to rise for consumers. Kim Minor, insurance industry marketing manager at IBM, explains how leading insurance companies are
While “a single version of the truth” might sound reassuring, relying on such a strategy can seriously impede real-time businesses. For many missions, it’s time to embrace a plural version of the truth.
The customer-driven movement is getting stronger and stronger, and it’s about more than service—it’s about the experience you provide. The customer has indeed become the king for retailers, and smart retailers are using big data analytics to offer customized and personalized services and product.
Audience Measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360 degree view of the customer. Nancy Notaro and Graeme Noseworthy from IBM explore this topic as it relates to today's big data driven
Today’s “empowered customer” puts businesses to the test.
And that test goes way beyond their expectations of receiving a compelling customer experience regardless of how, when and where they engage a brand – be it brick and mortar, mobile or online.
The fact is that consumers are far more price
Annual predictions are like relatives at a cocktail party: once you introduce them, you never know if they’ll flatter or embarrass you. But that doesn’t stop thought leaders, analysts and other subject matter experts from laying their reputations on the line every year for our education. Here is a
Nobody doubts that companies everywhere will continue to ramp up their hiring, recruitment and training of data scientists. But there seems to be a growing alarm that we won’t have enough data scientists to go around.
Will the big data revolution screech to a halt due to a shortage of data