Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they
Companies that insure our road vehicles request information including the driver’s age, gender (no longer legal in Europe), claims history and the ZIP or post code where the vehicle is parked at night. On this narrow data set, insurers construct an analytic model used to assess and price risk. A
Data Exploration is one of the top five business use cases for big data. Stacy Leidwinger, product marketing manager for IBM Data Explorer, describes the challenges that many organizations face, and the four key steps they should take when beginning a data exploration project.
To learn more about
Organizations are discovering that their continued relevance, and even survival, depends on harnessing big data to better understand their customers, reduce risk, and discover entirely new opportunities for growth in a changing world. On April 3rd, IBM announced exciting innovations that help
Earlier this month, IBM Chairman, President and CEO, Ginni Rometty, spoke to the Council of Foreign Relations (CFR) about creating a Competitive Advantage in the Era of Smart.
According to Ginni, data is the “basis of competition in the ‘smarter’ era.” In the new ‘smarter’ landscape, organizations
In last month’s post, I talked about how cognitive computers, like IBM Watson, have the ability to do what the earliest underwriters did: approach each risk individually and, based on historical learning, apply reason and judgment to determine a rate. Cognitive computing allows insurers to analyze
Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience
Games are fun, and fun can be a powerful force for creative genius, superhuman productivity, and, of course, personal satisfaction.
Gamification is in vogue in online user-interface design these days. The term, defined here by Wikipedia, refers to online environments that incorporate systems of
On April 3rd, IBM hosted a press, analyst and social influencer event in Almaden, California at the IBM Research Lab to introduce a new suite of IBM big data solutions, further expanding the IBM big data platform.
To follow the real-time discussion as the event unfolded, check out #BigDataMgmt for
Predict Customer Behavior won a surprise victory over the top-seeded Improve Campaign Effectiveness in the Marketing region. ICE’s maturity in this case worked against it with the handsome newcomers of PCB. It seems like a trend today, that more low-level technical chops are getting the attention
The stage has been set for the Final Four of the IBM Smart Sixteen Big Data Challenge. Starting with a field of 16 business uses of big data, the cream of the crop continues to rise. Last week, Natasha Gabriel listed the elite eight who made it past the first stage. Here is how the bracket is
While basketball fans are deep into their Sweet 16/March Madness brackets at the moment, I was asked last week to provide my picks/brackets for IBM Big Data’s Smart Sixteen Big Data Challenge. I’m not a basketball fan and have never paid much attention to March Madness, but this intrigued me.
When thinking about the big data use case of "getting a 360-degree view of the customer," remember this: "corporations are people too." That's the advice of Tom Deutsch, IBM big data program director. Getting a complete view of the entities within a corporation is far more complex than it is for an