Swanie Tolentino, retail big data solutions & marketing leader at IBM, discusses key points from a research study titled, "The Real-world use of Big Data in Retail: How Innovative Retailers Extract Value from Uncertain Data." She also relates examples of how retailers are using big data and
This is our sixth post in a series of seven presenting the findings from the IBM Institute for Business Value and University of Oxford’s Big Data study, “Analytics: the real world use of big data in financial services.”
Analysis of the findings by my IBM colleagues David Turner, Michael Schroeck
In this digital age, our individual actions every day are generating a previously unforeseen amount of data. Most of this data is merely transactional in nature, like the printed receipt from your grocer or the smart card you swiped at the train station. Businesses today have an abundance of
Businesses are plunging headlong into the age of social listening analytics without fully thinking through the many issues surrounding the quality of this intelligence. There is plenty of valuable customer intelligence to be had from filtering the social firehose. However, the overwhelming volume,
Gaining a 360 view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Now, data-driven insights are generating a
Gaining a 360o view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge.
Now, data-driven insights are generating a
Steve Jobs popularized the saying "Simplicity is the ultimate sophistication." That dictum applies in spades to data visualization. The best visualizations leverage simple design principles to transmit useful intelligence to the human mind without delay and with maximum impact.
One of my primal memories as a very young child was seeing the original of “The Blob” (the movie starring a young Steve McQueen) in the theater with my parents. IMDB describes its plot succinctly: “an alien lifeform consumes everything in its path as it grows and grows.” It totally freaked me out.
Business is all about placing bets on the future, having confidence that the odds are in your favor. You want to be confident that the consumer demand you anticipate will in fact materialize. You require trustworthy data to support your forecast that the product you’re developing will address a
During a recent conference, I had the privilege of speaking with clients from many different organizations about their big data challenges. Most were very excited and just starting down the path of harnessing its power. Tempering this excitement was a concern about the complexity of big data
We have grown accustomed to online retailers as they’ve tracked our online shopping activities from item to item and site to site. When we are online, we have come to expect the “if you like this, you might also like that” promotions, since they enhance our shopping experience. But now, when brick
Mathematics is not a hermetic metaphysical pursuit, but rather a field where researchers craft and tweak algorithmic approaches that are suited to various problem domains. The best mathematicians know it's a dead-end to develop new approaches with any or all of these limitations: have no real-world
Do you follow Kristen Stewart or Kate Middleton? Their wardrobe has something in common with Obama’s re-election. It is called social analytics – a field related to analyzing vast amounts of data on people’s behavior, sentiments and patterns. Many factories, from China to Korea, Taiwan, India and a
Doug Stephens (@RetailProphet) is one of the world’s foremost retail industry futurists and author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism. His work and thinking have influenced many of North America’s best-known retailers, agencies and
Larry Page, CEO of Google, believes in “moonshots.” Not just incremental thinking, but breakthrough progress that makes an order of magnitude difference in a field. At his company's developer conference in San Francisco, Page urged others to do the same: “I'd encourage more companies to do things