The customer-driven movement is getting stronger and stronger, and it’s about more than service—it’s about the experience you provide. The customer has indeed become the king for retailers, and smart retailers are using big data analytics to offer customized and personalized services and product.
Audience Measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360 degree view of the customer. Nancy Notaro and Graeme Noseworthy from IBM explore this topic as it relates to today's big data driven
Today’s “empowered customer” puts businesses to the test.
And that test goes way beyond their expectations of receiving a compelling customer experience regardless of how, when and where they engage a brand – be it brick and mortar, mobile or online.
The fact is that consumers are far more price
Annual predictions are like relatives at a cocktail party: once you introduce them, you never know if they’ll flatter or embarrass you. But that doesn’t stop thought leaders, analysts and other subject matter experts from laying their reputations on the line every year for our education. Here is a
Nobody doubts that companies everywhere will continue to ramp up their hiring, recruitment and training of data scientists. But there seems to be a growing alarm that we won’t have enough data scientists to go around.
Will the big data revolution screech to a halt due to a shortage of data
Threat prediction and prevention solution framework from IBM can help intelligence and homeland security agencies uncover security threats and take action prior to the execution of malicious and damaging activity. Read this brochure to learn the key components of the solution and how you can
In order to offer better insight to large-scale retailers, Brightlight Consulting needed an analytics solution that could master Big Data inherent to the retail industry. IBM PureData System for Analytics gave Brightlight faster quereis than ever before, allowing them to efficiently and simply
This video addresses how Market6 has implemented an IBM PureData System for Analytics solution to house and process more than 100 TB of data. The client uses the platform to operate its information services, so that retailers and manufacturer customers can view the same information at the same time
Small business is the engine of the American economy.
This is not an engine that is easy to run for any entrepreneur. It takes serious work and you constantly face serious challenges. One of those challenges is centered on a critical component of success for any business of any size: marketing.
Listen to Jesse Harriott, Chief Analytic Officer, Constant Contact, share how IBM InfoSphere BigInsights improved analysis performance by over 40 times, reduced wait time from hours to seconds, and increased client campaign effectiveness by almost 25%.
The "Dilbert" comic strip is the funniest mirror we have to the foibles of the high-tech world. Scott Adams, who used to be in the info tech biz before taking up cartooning, is obviously paying close attention to the post-modern absurdities of our working lives. Clearly, Dilbert himself--an
The artist James Turrell said “light is not so much something that reveals, as it is itself the revelation.” To take a page from Turrell’s script, I would say, “data is not the bearer of revelation – it is the revelation.” The data we have today strewn across the enterprise, when employed at the
If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered.
This is history in the making.
As the age of big data marketing continues to push the