Rising costs, chronic illness, an aging population and a shortage of professionals are forcing massive changes in the healthcare industry. To gain insight into how they can improve service while reducing costs, healthcare payers and providers are turning to data and analytics. Leading organizations
A key big data problem for business is one of linking up their disparate data silos with customer feedback data in order to identify the correlates of customer satisfaction and loyalty. By linking these sources, companies will be able to ask and answer bigger customer experience questions, embed
To aid in the detection of stealthy threats that can hide in the increasing mounds of data, IBM announced IBM Security Intelligence with Big Data, combining leading security intelligence with big data analytics capabilities for both external Cyber Security threats and internal risk detection and
Founded in 1879, Fletcher Allen Health Care is a healthcare organization that provides advanced-care and hospital services to a majority of Vermont. Headquartered in Burlington, the organization has four campuses and several care sites and clinics. It is affiliated with the University of Vermont
Animation: This use case looks at how savvy retailers can use big data - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time
Sophisticated ad targeting creates a win-win situation for both advertisers and consumers when the effective use of highly relevant messages and offers become personalized for the individual. Krishnan Parasuraman and Graeme Noseworthy from IBM explore this topic and discuss the common
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing
For many people, big data = Hadoop. The most common question I get from customers is some form of “Do you support [BigInsights, Cloudera, AWS or other Hadoop-based offering]”?
Saying “yes” is incomplete. The ability to access a data store does not imply that all business intelligence capabilities
"As computers are getting faster, organizations are getting dumber," says IBM Fellow Jeff Jonas. "If you're trying to make sense of today's volume [of information] today, I've got bad news for you: you've seen nothing yet."