Roland Cozzolino (CTO) and Tom Craig (VP Data & Information Strategy) from MediaMath sit down to discuss their analytical objective as a leading Digital Media firm and the role IBM Netezza plays in their business strategy.
With IBM Netezza, TEOCO Corporation is able to simplify big data, saving time and resources. Senior Director of Product Management Jonjie Sena explains the importance of analytics and how IBM Netezza has streamlined the process of solving business problems.
Krishnan Parasuraman, CTO big data for digital media, answers questions about big data solutions for the Digital Media industry and discusses the sophisticated distributed processes that take place at light speed to deliver targeted digital advertisements.
Okay, I’ve bitten my tongue for as long as possible, and I need to get this off my chest. Most, and by most I mean at least 85% of the social media big data initiatives I see are ultimately going to under-deliver their expected ROI or eventually be discarded as not useful enough. I was reminded of
James Kobielus recaps the July 24 big data tweetchat, sharing insights from Pacific Northwest National Laboratory, Trident Marketing, TDWI and others. Find out how they started their big data initiatives, their results to date and advice for others.
One of the myths I deflated a few blogs ago was this prevailing notion that, as I expressed then, "data scientists are just an elite bunch of precious eggheads."
Well, maybe I was slightly exaggerating the myth for comic effect, but that statement, in spirit, sums up how traditional business
Utility companies are facing a step change in the industry from many factors at once: social and political pressures on generation, increasing data volumes from smart grid and advanced meter infrastructure (AMI) technologies and sweeping regulatory changes amongst. Evolving technology in the
According to TDWI survey data, a new flood of user organizations is currently commencing or expanding solutions for analytics with big data. The purpose of this report is to accelerate users’ understanding of the many new tools and techniques that have emerged for analytics with big data in recent
Nucelus Research found that organizations can earn an incremental ROI of 241 percent by using Big Data capabilities to examine large and complex data sets. One driver of high returns on Big Data was the ability to improve business processes and decisions by increasing the types of data that can be
To understand some challenges facing the communications industry and how our customers create value by analyzing large volumes of data, I spoke with Raquel Katigbak - an IBM business solutions executive specializing in the industry.
Mike: Raquel, this appears a good time for consumers in the
Companies implementing analytics solutions outperform their peers across a range of financial measures – 1.6x revenue growth, 2.0x EBITDA growth, and 2.5x stock price appreciation (State of Smart Report).
For insurers, applying Smarter Analytics to daily decision making offers a huge new
Something has been bothering me for a number of weeks now, and it's just come into sharp focus.
I've recently been working with some colleagues to address some system performance challenges at a client. I have no idea who designed the infrastructure that they are currently using, but it's