Big Data & Analytics Heroes

Ashok Srivastava

Chief Data Scientist at Verizon

Ashok Srivastava, chief data scientist at Verizon and this week’s Big Data and Analytics Hero, shares some of the challenges of deploying big data and his role in bridging the gap to “understand where the market is and how data can be used to support that market.”

How have big data and analytics impacted how you do your job today?

One of my roles at Verizon is to build a team of people that’s taking advantage of the new big data technologies that are coming out to create new products and services for the company. A lot of these new product and services are going to be externally facing, meaning that they are going to be used by Verizon customers. In some cases, these innovations are going to be used internally in order for us to improve the efficiency in our networks and other assets.

What challenges do companies face when getting started with big data and analytics?

One of the key challenges I think a lot of companies face is developing the right big data technologies and deploying them in such a way that they can really realize a significant cost savings but more importantly create the products and services that can generate new revenue streams. This is difficult because it’s hard to understand where the market is and how data can be used to support that market.

How have big data and analytics impacted how you do your job today?

One of my roles is to help bridge that gap and take my understanding of data and large scale machinery algorithms, as well as the big data infrastructure that’s available and put these three things together so that we can create new products and services. The innovation comes from taking existing technologies and, in some cases, extending them beyond where they’re at right now—I suspect a lot of other companies are going to face similar challenges.

Further reading


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