Big Data & Analytics Heroes

Bernard Marr

Chief Executive, Advanced Performance Institute

Bernard Marr (@BernardMarr), best-selling business author and enterprise performance expert, is this week's Big Data & Analytics Hero.

How have big data and analytics impacted how you do your job today?

Big data and analytics have completely transformed the way I do my job. In my job I used to help companies make better decisions using KPIs and small data. Today, I help executive teams find the most amazing new ways to leverage data (big and small) so they can answer their most critical business questions. My main job today is to develop smart data strategies for my clients so they can bring together different data sources and formats (big and small data, structured and unstructured, real time and legacy, fast moving and static) in the most simple and cost-effective ways to get mind-blowing insights that fuel strategic decision-making. 

How are big data and analytics changing your business strategy?

I am heading up the Advanced Performance Institute and our business strategy is completely focused on big data. However, most importantly is the fact that our clients—who range from well-known brands and blue chips, to governments as well as not-for profit agencies and SMEs—are now placing big data at the heart of their strategy. This ranges from using big data insights to better execute their strategy to companies who completely transform their business model based on big data. 

How can big data combined with analytics improve the world we live in in 5 to 10 years?

I believe it will improve the world in so many aspects (which all seem to have a flip side, too, but let's stick with the positives):

  • Big data and analytics will transform research and development. For example, our ability to capture and analyze big data will generate amazing advancements in healthcare. We will be able to decode DNA in minutes, find new cures for cancer and predict deceases long before any physical symptoms appear.
  • Big data and analytics will transform the way companies understand and interact with customers. A much more holistic understanding of customer needs will enable mass customization.
  • Big data and analytics will fuel the Internet of Everything—which in turn will make all our lives smarter. Most devices we will possess and carry will be able to collect and transmit data, which in turn helps us to create a smarter world in which your alarm clock adjusts when your early morning appointment gets cancelled, when your home adjusts the heating based on weather forecasts, where your car automatically finds the best route to your destination without your need to drive it and more.
  • Combining big data and  analytics with robotics and artificial intelligence will make machines better doctors, pilots, police detectives and lawyers than humans.

And there is so much more. I can't think of anything that won't be affected by the big data analytics revolution.

For more Big Data & Analytics Hero profiles, stay tuned here, at the Big Data & Analytics Hub, for a new weekly Heroes. Who will save the day with big data and analytics next week?