5 reasons Analytics University is the analytics event of 2017

Senior Writer and Content Strategist, IBM

In just a few days, IBM Analytics University 2017 will be getting underway in Berlin. And a week after that, it’ll be in New Orleans. The great news is that it’s not too late to register and then head off to one of two historic, iconic cities—or even both.

So, why should you ditch your current plans for Oct 10-13 or October 17-19? Because this is going to be the business analytics event of the year. Here are five reasons why.

1. Two dynamic headliners to kick it all off

Opening Analytics University with a general session and keynote are two leading experts in data and analytics. Joel Shapiro, Professor and Executive Director for the Data Analytics program at Kellogg School of Management at Northwestern University, will capture your attention by sharing the dangers of the dashboard. Marc Altshuller is IBM General Manager, Business Analytics. A compelling storyteller, he’ll share his journey to appreciating analytics and a great story about how unified analytics can stop the misleading dashboard madness.

2. All kinds of opportunities to build your confidence and skills

From new users to seasoned experts, anyone can benefit from new information. Learn about the latest business analytics technology, trends, tips and techniques — direct from IBM. Curricula are available by role and experience level in four areas of study. Each track will emphasize different aspects of the IBM Analytics suite, so you can join a variety of electives and upgrade your skills in whatever area you choose.

3. Test-driving is not only allowed, it’s encouraged

Want to test the latest technology in a lab setting? Maybe you’d like to interact with cutting-edge demos. Or perhaps it’s your dream to talk to the people who helped build these solutions. At Analytics University, anything goes if you want to get hands-on. With more than 75 different sessions, workshops and labs, there all kinds of opportunities try for yourself. You can experience firsthand the joy of following a train of thought to insight and then to action.

4. There’s an onsite hackathon called the “Dashboard Dash”

Think there’s a great analytics idea that just hasn’t gotten traction yet? Come show us. In addition to getting your fill of skill-building, hands-on learning, live demos and networking, you can show off your analytics chops in a race to find solutions to real-world problems. The onsite Dashboard Dash is a contest that will give you a chance to develop new use cases for IBM Analytics capabilities. Create amazing dashboards, solve a weather-related problem, display your findings, and you might just win big.

5. Interesting people and conversations will be everywhere

“Connect with your peers,” is the annual conference battle cry. But Analytics University is different. Why? Because you’ll actually be immersing yourself in analytics with just about every kind of person imaginable. Exchange ideas with colleagues and peers as you race to the finish in the Dashboard Dash. Stand alongside thought leaders as you try a new feature in Cognos Analytics and Planning Analytics. Ask technology gurus, executives and experts from IBM how you can get even more return on your existing IBM investments. You’ll have access to the key conversations you need with the people who matter.

Can’t change your October plans?

If you’re like me and can’t make it to Berlin or New Orleans, Analytics University has you covered. Tune in to the Facebook livestream from Berlin on October 10 or catch the replay to experience the opening session keynotes from Joel Shapiro and Marc Altshuller. 

Learn more and register for the full conference at