Are You Confident in Your Data?

Program Director, Marketing, IBM Analytics

Meet Mr. Confident and Mr. Not-So-Sure. Both are living in a big data world, but only Mr. Confident is succeeding. Mr. Not-So-Sure struggles with understanding the context, completeness and risk associated with data. On the other hand, Mr. Confident utilizes trusted insights from the growing volume, variety and velocity of information available to drive real business results.

Through improved data quality, governance and protection of big data, Mr. Confident makes decisions just as his name suggests, with confidence.  According to Aberdeen Group, companies with more than 90% data accuracy gave executives reliable information 4 out of 5 times.

Make sure your business decisions are made by Mr. Confidence, and not by Mr. Not-So-Sure.

Check out this infographic to see how Mr. Confidence differs from Mr. Not-So-Sure.