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Annu Alexander
Product Marketing, Data & AI, Asia Pacific IBM CHQ, Marketing, IBM

Annu Alexander is a marketer of technology, with a special interest in cloud and AI. She works for IBM in the Asia Pacific geography. 

How advanced analytics is transforming marketing

How advanced analytics is transforming marketing

November 18, 2019 | by Annu Alexander, Product Marketing, Data & AI, Asia Pacific IBM CHQ, Marketing, IBM
Segmentation, targeting, positioning – how does an organization optimize these strategic approaches in the context of retention? Which factors should the segmentation take into consideration? This is where good information management and analytics come into play. Explore IBM’s solutions today:...