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Akshata Pai
Content Marketing Manager, Cognos Analytics, IBM

Akshata Pai is a Content Marketing Manager for Cognos Analytics. She has worked across different aspects of communication—journalism, advertising and corporate communications—before she forayed into marketing. She loves to write and create content across various media.

The changing face of business intelligence

The changing face of business intelligence

March 15, 2016 | by Akshata Pai, Content Marketing Manager, Cognos Analytics, IBM
The transition to a modern business intelligence and analytics platform helps create value by getting deeper insights from diverse data sources. But how can organizations make this transition? By focusing on four important areas.