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Andrea Braida
Portfolio Marketing Manager, IBM

Andrea Braida is a Portfolio Marketing Manager at IBM for Big Data Analytics and Data Science offerings. A former start-up founder, she has extensive product management, product marketing, and data science marketing experience within both global technology giants and start-ups. Andrea is based in Seattle, WA.

Hadoop and Spark coaches: Training and insights for all maturity levels

Hadoop and Spark coaches: Training and insights for all maturity levels

December 15, 2016 | by Andrea Braida, Portfolio Marketing Manager, IBM
At the core of many big data architectures is Apache Hadoop and Apache Spark. Organizations adopting these technologies for their big data journey are nevertheless at different levels of maturity. Hear what Prasad Pandit had to say in an interview with Andrea Braida about how IBM is evolving its...
Experimenting with Hadoop is now easier than ever before

Experimenting with Hadoop is now easier than ever before

Interview with Ayesha Zaka

December 7, 2016 | by Andrea Braida, Portfolio Marketing Manager, IBM
Many forward-thinking organizations want to investigate how big data analytics helps them outthink and outperform the competition. However, many also are challenged with finding the right talent to run the operations, keep the data secure and figure out how to leverage the myriad tools at their...
Taking the hard work out of Apache Hadoop

Taking the hard work out of Apache Hadoop

November 1, 2016 | by Andrea Braida, Portfolio Marketing Manager, IBM
Why has IBM created its own distribution of Apache Hadoop and Apache Spark, and what makes it stand out from the competition? We asked Prasad Pandit, program director, product management, Hadoop and open analytics systems, at IBM to give us a tour of the reference architecture for IBM Open Platform...
Accelerating data applications with Jupyter Notebooks, Hadoop and Spark

Accelerating data applications with Jupyter Notebooks, Hadoop and Spark

An interview with Chris Snow

October 20, 2016 | by Andrea Braida, Portfolio Marketing Manager, IBM
The combination of Jupyter Notebooks, Apache Hadoop and Apache Spark has become a killer app for data practitioners. It unlocks the ability to explore, visualize and experiment with both structured and unstructured data sets with great ease and efficiency. We spoke recently with Chris Snow at IBM...
Berni Schiefer on the Big SQL extension to Hortonworks Data Platform

Berni Schiefer on the Big SQL extension to Hortonworks Data Platform

October 17, 2016 | by Andrea Braida, Portfolio Marketing Manager, IBM
IBM extended Big SQL, which was formerly exclusive to the IBM Open Platform (IOP), to the Hortonworks Data Platform (HDP) in September 2016. I recently spoke with Berni Schiefer, an IBM fellow in the IBM Analytics group, to learn more about the offering and the ongoing IBM focus on SQL.
Top 10 reasons to attend IBM Insight at World of Watson 2016

Top 10 reasons to attend IBM Insight at World of Watson 2016

October 13, 2016 | by Andrea Braida, Portfolio Marketing Manager, IBM
IBM Insight at World of Watson 2016, 24–27 October 2016, at Mandalay Bay in Las Vegas, Nevada, is the only place to be for people who work with data. Take a look at this list of top-ten reasons you wont’ want to miss out on one of the most intriguing and innovative events of the year.
Opening up Big SQL for all: An interview with Paul Yip

Opening up Big SQL for all: An interview with Paul Yip

October 7, 2016 | by Andrea Braida, Portfolio Marketing Manager, IBM
Although formerly exclusive to the IBM Hadoop Platform, the extension of Big SQL to the Hortonworks Data Platform (HDP) meets the challenge of complex data warehousing queries on Hadoop. See what Paul Yip, worldwide product strategy for Hadoop and Spark at IBM, has to say about what this transition...
De-risk Hadoop and Spark operations with IBM LifeCycle Support for IOP

De-risk Hadoop and Spark operations with IBM LifeCycle Support for IOP

October 3, 2016 | by Andrea Braida, Portfolio Marketing Manager, IBM
Despite big data’s hype, a significant number of organizations are still in a holding pattern—either locked in planning, hesitant to get started or wanting to avoid Apache Hadoop and Apache Spark projects. Complexity and a shortage of skills can exacerbate the situation. Increasingly, organizations...
Announcing IBM Big SQL on Hortonworks Data Platform

Announcing IBM Big SQL on Hortonworks Data Platform

September 28, 2016 | by Andrea Braida, Portfolio Marketing Manager, IBM
IBM invented the SQL language and the concept of a query optimizer back in the late 1970s. Four decades later, how and where we store data has changed dramatically, but the expertise to optimize queries derived from decades of advanced research remains a core IBM competency. And the ability to...
A developer's take: Using Hadoop in the cloud to fail fast

Using Hadoop in the cloud to fail fast

September 15, 2016 | by Andrea Braida, Portfolio Marketing Manager, IBM
Chris Snow, a data and application architect, enjoys helping customers with their data architectures and is working extensively on an open source app project in his spare time. Hear what Snow has to say about his IT experience spanning several industries, his current efforts with customers and his...