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Andrew Popp
Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
Big data analytics adds new market plays for the video game industry

Big data analytics adds new market plays for the video game industry

January 27, 2016 | by Andrew Popp, Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
In the highly competitive video game industry, keeping players engaged and loyal is crucial in capturing a major share of this lucrative market. Doing so involves using big data analytics to harness innovation and understand what players expect.
How to manage your database like a water supplier

How to manage your database like a water supplier

December 30, 2015 | by Andrew Popp, Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
Data engineers have much to learn from water management professionals, who have mastered the art of keeping filtered water on tap—ready at a moment’s notice. As information volumes begin to deluge data repositories and outpace traditional approaches, data professionals must use every tool at their...
Hadoop: The well-oiled insight machine

Hadoop: The well-oiled insight machine

November 6, 2015 | by Andrew Popp, Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
How can you make the most of Hadoop in your enterprise? Create a pattern of success in your organization by incorporating Hadoop in your broader data architecture as a way of providing meaningful insights to your company.
Standardization prepares your data for the long haul

Standardization prepares your data for the long haul

September 30, 2015 | by Andrew Popp, Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
Choose a solution that can deliver deep insights into data without reinventing the wheel. Standardization can help you move large quantities of data across multiple systems, allowing you to take advantage of data no matter its source.
How do you Hadoop?

How do you Hadoop?

September 29, 2015 | by Andrew Popp, Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
What are your big data requirements? Determine which type of Apache Hadoop user you fit most closely. Take a short quiz to see what kind of Hadoop user you likely are and what you likely need from Hadoop to be successful.
Hadoop: Opening insights everywhere

Hadoop: Opening insights everywhere

September 21, 2015 | by Andrew Popp, Portfolio Marketing, Hadoop/BigInsights, IBM Analytics
Big data has shown itself to be an illuminating force for sourcing the insight that is powering a tremendous transformation in modern life. To keep pace with the rapid changes, today’s organizations are seeking to improve their capabilities, competencies and culture to turn data into business value...