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Anup Gandhi
Chief Product Architect & Offering Manager, Persistent, an IBM Business Partner

Anup is the Chief Architect and Offering Manager for the IBM MDM CE product in the Unified Governance and Integration product portfolio. Anup is convinced that AI/ML capabilities will change the way how users use MDM CE product and he is actively working towards leveraging AI/ML capabilities in the product.https://www.linkedin.com/in/anupagandhi/

Machine learning capabilities abound with IBM Product Master

Machine learning capabilities abound with IBM Product Master

June 2, 2020 | by Anup Gandhi, Chief Product Architect & Offering Manager, Persistent, an IBM Business Partner
The integrity and trustworthiness of data or any other master entity is enforced via data quality rules. Customers no longer want to rely on hand crafted rules that can number in the thousands, which in turn also need a lot of maintenance. Riding on the machine learning (ML) wave, customers can...
Five reasons to master your product data

Five reasons to master your product data

May 27, 2020 | by Anup Gandhi, Chief Product Architect & Offering Manager, Persistent, an IBM Business Partner
Accurate product details and descriptions shape buyer and user behavior. These details – product size, weights, descriptions, reviews, certifications, etc – make the products findable to address shopper needs and allow for comparison. The need extends across industries, including both traditional...
7 capabilities for a successful product information management solution

7 capabilities for a successful product information management solution

September 23, 2019 | by Anup Gandhi, Chief Product Architect & Offering Manager, Persistent, an IBM Business Partner
In my last blog post, I explained why businesses need product information management (PIM). I will now dive deeper into the key factors an organization must take into consideration when evaluating a PIM solution. Note that I am not going to cover anything about catalog, hierarchy, category...
Here’s why your business needs product information management

Here’s why your business needs product information management

August 23, 2019 | by Anup Gandhi, Chief Product Architect & Offering Manager, Persistent, an IBM Business Partner
Does your company have a single source of truth for your business’ most important data? Then it’s time to learn why you need to invest in product information management. Product information management (PIM) is a subset of the overarching Master Data Management (MDM) space, and it’s primary use is...