Avadhoot (Avi) Patwardhan is a passionate product marketer and storyteller, inspired by big data technology and its infinite capacity to shape the world. He is a world wide product marketing manager for the IBM Big Data Portfolio. His focused area is content strategy, creating helpful ebooks, customer success stories, whitepapers, solution briefs and other useful resources to support big data initiatives around stream computing and Hadoop. Avi has over 9 years of experience in technology marketing. Prior to joining IBM, Avi worked as a marketing specialist at Informatica India. He is a science graduate with an MBA in IT and marketing and a certified yoga instructor.